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ArcGIS Business Analyst


ArcGIS Business Analyst primarily helps you make smarter and data-driven decision, whether those are related to evaluating any locations, site locations or understanding your customers, or population in an area or analyzing marker as a whole.

ArcGIS Business Analyst helps organizations make smarter market planning, site selection, customer segmentation, and territory optimization decisions by combining the data with demographic, lifestyle, behavioral, maps, reports, and info-graphics with location-driven intelligence. This analysis identifies under-performing markets, pinpoint growth sites, finds where target customers live, and share market research across the organization.

This is applicable in our idea of workflow so whether that is a government sector trying to determine at-risk population or finding an emergent emergency shelter location or in retail trying to understand your customers segmenting them assigning different tapestry segmentation to them, so it the product makes it really easy for you to make those decisions about location, people around the globe.

It is used variety of sectors and industries. For ex.- in finance banks are using this big-banks are using this to optimize their ATMs network to optimize their branch networks in retail, departmental stores, quick service restaurants they are using it to target the right population of their business located the locations commercial real estate making large desire making decisions on properties, hospitals , public health agencies in government sector.

Features of Business Analyst

  • Analyze trade areas.
  • Identify new store locations.
  • Find new customers.
  • Refine marketing messages.
  • Evaluate sites.
  • Reveal untapped markets.

Benefits of Business Analyst

  • Site selection and market planning
  • Territory design and area planning
  • Target new and existing customers
  • Data and info-graphics to drive decisions
  • Location analytics

How Business Analyst works

  • Identify– Identify areas for which are critical to your industry—from site selection for real estate to shelter locations for emergency response.
  • Analysis– Analyze areas using Esri Demographics alongside your own data. Interpret the results in a spatial context, run analysis, and generate amazing maps.
  • Share– Present your findings with informative maps, amazing info-graphics, and map-based stories that showcase your analysis.

Business Analyst Tutorial in ArcMap


Business Analyst provides 4 toolbars:

  • Business Analyst
  • Color-Code Maps
  • Territory Design
  • Address Coder

Connecting Business Analyst to ArcGIS Online server and data

To connect Business Analyst to online server, open ArcMap application, click File > Sign In and use your ArcGIS Online credentials to log in. Online access will be available through wizard workflows and Geoprocessing tools.

Background Geoprocessing

By default, the optimized tools will process in the background. You can change this setting by clicking Geoprocessing > Geoprocessing Options > Background Processing > Enable [On/Off]

Business Analyst Service packs

You can also download the service pack from the Esri Technical Support site and run the patch locally. Follow the step-by-step instructions on the Business Analyst Service Pack page.

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